CASE STUDIES

NAG’s Framework

Not Another Goal stepped in to help the business understand their constraints and offer support to the business. After listening and seeing firsthand what the business owner was experiencing, NAG offered Executive Coaching, Operational Support and a Current State Business Analysis. By implementing these solutions, the business owner experienced immediate relief in:

• Understanding what was needed to achieve sales growth through the business analysis and developed a targeted plan to support the growth

• The day-to-day operational support by integrating templates and establishing a reporting structure to prioritize needs while streamlining processes

• Developing an awareness of their team's needs to be able to lead them more effectively through executive coaching

The NAG team worked closely with the small business owner and their team which resulted in consistent growth. See the graph and summary below.

Overview

Wanting to scale their uniquely-designed apparel company centered around the Black community, this business owner had aspirations to gain greater visibility and reach higher profitability fast. Attracting customers through their specific messages and creative packaging methods helped them stand out against their competitors. The COVID-19 pandemic was pushing the retail industry even further toward e-commerce. This business had the potential to see significant growth - especially in the frenzy of online buying brought on by quarantine. They had consistently received high engagement in their marketing and a growing following behind their brand; they just needed support in properly aligning their resources and developing operational processes to support their growing demand. 

The Challenge

With several employees supporting marketing but only a few handling operative activities, the business had gained the visibility they sought for but lacked the operating support and processes to scale at the rate of their potential. The business owner struggled to run (or allocate resources to) the operations in their business effectively; their internal work-streams lacked effective and clear processes, and the business quickly outgrew the bandwidth of their internal production methods. Without making changes to their sales and operating structure, this business risked plateauing in a time where there was clear growth opportunity to pursue.